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HOW WE WORK
We help brands strategize, create and execute an entire digital & viral campaign in front of a critical mass on the internet.
strategize
A great viral campaign always starts with a great strategy. Our team will generate a briefing of multiple ideas, directions, and content & digital concepts to help shape how we will accomplish the business goals.
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create
Our team will bring the prioritized digital outputs from the first phase to life. These can range in production of video content to web, mobile, voice, VR and everything in between to create a unique sharable brand experience.
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play
Our viral marketing playbook is our secret sauce. Our team will take the content and digital experiences created for the campaign and run our playbook for a viral push in front of hundreds of thousands, if not millions, of people.
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A FEW OF OUR STORIES
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Blake Kicks CancerTriplePlay partnered with the LA Clippers, Nike and Blake Griffin to create a digital campaign called BlakeKicksCancer.com
NBA star Blake Griffin and 11-year old Children's Hospital of Los Angeles (CHLA) patient Justice Griffith collaborated on a specially designed, custom pair of Jordan Super.Fly 5 shoes called the "Just 5". Griffin wore the shoes during the Clippers March 29 game vs. Washington and auctioned the pair to be donated to CHLA as part of the annual Make March Matter ™ fundraising program. With TriplePlay, we turned this initiative into a viral campaign in front of millions driving over 260K+ unique visitors to the custom micro-site in 2 weeks, 350K+ video views on targeted social channels and were featured on ESPN, CBS, Fox Sports, Yahoo! and more, all leading to a successful fundraiser & auction for a great cause. |
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PotatoParcelTriplePlay has been creating successful viral content using our proven strategy since 2013, but we really hit it big when we created PotatoParcel.com and leveraged our expertise to make "the stupidest idea ever" go global.
PotatoParcel reached millions of people in a matter of months, sold tens of thousands of potatoes around the world and was featured on Shark Tank, CNBC, the Ellen Show and more before exiting the business in an acquisition from an investor in the Bay Area. We realized our unique proven approach to viral marketing could solve the massive need for clients that are overspending in over-saturated channels with a brand new way of engaging with your target market. |
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