420 TV partners with paramount to create a platform of content to watch while you are high. We couldn’t make this stuff up. Sense they are a brand new platform they were going to get the word out and have a massive big launch.
Most of the time TriplePlay uses Reddit, Instagram and media outlets to drive a massive amounts of traffic for our clients. This time however, we were partnering with other marketing teams who were handling the press and instagram and other social media. We put all our focus on Reddit. We created a simple post, got our team to drive it up to rank the number #1 topic on Reddit and the results speak for the rest.
We were able to put their content in front of millions of people online, driving just over a hundred thousand unique visitors to their new platform and tons of downloads / sign ups after that as well. Out of all the marketing they were doing, 86 percent of their overall traffic came from TriplePlay. versus their other social partners.